Style guide

A style guide specifies how web site content should be created and presented.

Benefits

• Uniform style and tone of written content improves the perceived credibility of a site
• Simplifies content updating
• Helps writers to understand need and limitations of audience

What we do

We develop an outline style guide and train team members on how to contribute to it. An effective style guide is usually a 'work in progress'. It needs to keep evolving to remain instep with the changing content of the site and the changing needs of the users.

Style guide documentation can be delivered as a web site or on paper or CD-Rom. Template pages, example content and tips on common problems are included.